Hi, my name is Alberto.
I spent a decade in the ad agency ecosystem; Supporting creatives and producers edit their TV ads and distribute them to cable and networks. I was shocked by the immense expense of time and money in advertising to deliver customers.
Robert McKee author of "Storynomics" explores the marketing crisis-- where ad-free options thrive such as Netflix. Per Mr. McKee, many CMO's today condemn ad agencies for wasting time and money for producing super bold creative vs. market effective campaigns.
I've pursued this niche of both story-marketing and online sales funnels because of one simple realization:
Capturing and holding customers attention is a real asset.
Especially in a post-advertising noisy world.